THE FAVORITE YATCH

This label draws on the fascination with modern travel that swept through India during the early twentieth century. Steamships and yachts signified progress, global exchange and the excitement of new routes opening across oceans. The bold lettering and radiant colours frame the vessel as an emblem of reliability and pride, suggesting that the product it advertises shares the same spirit of speed and dependability.
Seen today, the image reflects a moment when maritime travel symbolised aspiration and when matchbox art borrowed freely from the visual language of advertisements and shipping posters.